Buy Wants

Your goal should be to buy wins.

In order to buy wins, you need to buy wants.

The more they need/want you, the bigger you grow, and the harder you'll cease to exist.

Kindle. iPad. WhatsTheNumber. PicCollage. Yelp. Facebook. Victoria's Secret. the more they're wanted. The more powerful they are.

Traction is an index, but it's not enough, because it doesn't show if the users want something enough that they'll pay - or you'll find someone that'd pay

People want you enough because all the other things that they want are projected onto you. They want you because you get them what they want.

Money. Sex. Sense of security. Pride. Attention. Support. Fame. Date. Food. Satisfaction. Self-esteem. Protection. Health. Joy.

Facebook is a never-dying product, because it's both emotionally sticky and practically useful. Whatever that satisfies these two characteristics at the same time, will be wanted enough that'll never die.

What are the wants that we are providing here? What are the desires that people just can't let go us with?

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connecting the dots: the business idea

somehow i started to realize the reason behind everything along the path.

just like what steve jobs once said about: the "connecting the dots" theory.

everything in the past that we spent time and effort on has its own purpose and meaning, as well as its own value from a business point of view: innovation, workshop, design, ai, commonsense reasoning, storytelling, documentary filmaking, etc etc.

because today's businesses are not like what used to be in the past anymore.

what's of great values today, are created by what symbolize or practice elements that are innovative, disruptive, organic, consumer-centric, more jeans than suit, story-oriented, why instead of what, and so forth.

what used to be doubted and challenged by comments like "so how do you make money with that?" or "why does that matter at all?" have become the most important things, because the world is changing vastly.

as a business owner, the problem lies in whether or not you can identify the crucial roles that these elements play. if you don't, the read-oceans competition will - sooner or later - forces you out the game.

and that's what we - not only have to, but accidentally naturally born to - think about in the beginning of launching a business.

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buzz words

design
innovation
workshop
ai
commonsense reasoning
storytelling
entrepreneurship
mobile interfaces
scenario-oriented design
information reduction
snowboarding
filmmaking
documentaries
viral marketing
traction
emotional attachment
technology
investment
reader-driven news/stories
cross-disciplinary industry & core value

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