connecting the dots: the business idea

somehow i started to realize the reason behind everything along the path.

just like what steve jobs once said about: the "connecting the dots" theory.

everything in the past that we spent time and effort on has its own purpose and meaning, as well as its own value from a business point of view: innovation, workshop, design, ai, commonsense reasoning, storytelling, documentary filmaking, etc etc.

because today's businesses are not like what used to be in the past anymore.

what's of great values today, are created by what symbolize or practice elements that are innovative, disruptive, organic, consumer-centric, more jeans than suit, story-oriented, why instead of what, and so forth.

what used to be doubted and challenged by comments like "so how do you make money with that?" or "why does that matter at all?" have become the most important things, because the world is changing vastly.

as a business owner, the problem lies in whether or not you can identify the crucial roles that these elements play. if you don't, the read-oceans competition will - sooner or later - forces you out the game.

and that's what we - not only have to, but accidentally naturally born to - think about in the beginning of launching a business.