Buy Wants

Your goal should be to buy wins.

In order to buy wins, you need to buy wants.

The more they need/want you, the bigger you grow, and the harder you'll cease to exist.

Kindle. iPad. WhatsTheNumber. PicCollage. Yelp. Facebook. Victoria's Secret. the more they're wanted. The more powerful they are.

Traction is an index, but it's not enough, because it doesn't show if the users want something enough that they'll pay - or you'll find someone that'd pay

People want you enough because all the other things that they want are projected onto you. They want you because you get them what they want.

Money. Sex. Sense of security. Pride. Attention. Support. Fame. Date. Food. Satisfaction. Self-esteem. Protection. Health. Joy.

Facebook is a never-dying product, because it's both emotionally sticky and practically useful. Whatever that satisfies these two characteristics at the same time, will be wanted enough that'll never die.

What are the wants that we are providing here? What are the desires that people just can't let go us with?